sebinomics

...just anything.

Strategies and Planning in Marketing Communications #video #education

These are 3 educational video summaries as personal preparation for my Marketing Communications exam at Edinburgh Business School (EBS Global).

Strategies and Planning in Marketing Communications - PART 1

Push, Pull, Profile - 3Ps of Marketing Communications Strategy - PART 2 

Marketing Communications Planning Framework (MCPF) - PART 3

Visit MyNameIsGeek.com for more summaries.

My favorite Japanese movie in full-length online «Cyborg She 僕の彼女はサイボーグ»

I just stumbled upon my favorite Japanese movie in full-length online: 僕の彼女はサイボーグ (Boku no Kanojo wa Saibōgu), literally "My Girlfriend is a Cyborg". I saw the movie a couple of years ago on a flight back from Japan and simply loved it. Whenever you have 120 minutes to sit back and enjoy a good movie, watch this great story here:

The SLOPE Model: Capitalizing on Social Media #video

Chapter 5: Social Media and the Voice of the Customer - Part 2 - The SLOPE Model: Capitalizing on Social Media

Highlights made by Sebastiano Mereu from The Social Media Management Handbook ISBN 978-0-470-65124-7 written by Nick Smith & Robert Wollan with Catherine Zhou.

Content:
- Social Voice of the Customer:
1. Synchronize
2. Listen and Learn
3. Optimize and Operationalize
4. Personalize and Propagate
5. Expectations and Execution

Visit MyNameIsGeek.com for more resources.

Social Media and the Voice of the Customer - Part 1 #video

Highlights made by Sebastiano Mereu from The Social Media Management Handbook ISBN 978-0-470-65124-7 written by Nick Smith & Robert Wollan with Catherine Zhou.

Content:
- Shift from a Product-centric to a Customer-centric World
- New Ways to Listen to the Voice of the Customer
- Key Hurdles to Using Social Media to Understand the Voice of the Customer

Visit MyNameIsGeek.com for more resources.