The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute [Book review]

These are 3 educational video summaries as personal preparation for my Marketing Communications exam at Edinburgh Business School (EBS Global).

Strategies and Planning in Marketing Communications - PART 1

Push, Pull, Profile - 3Ps of Marketing Communications Strategy - PART 2 

Marketing Communications Planning Framework (MCPF) - PART 3

Visit MyNameIsGeek.com for more summaries.

I just stumbled upon my favorite Japanese movie in full-length online: 僕の彼女はサイボーグ (Boku no Kanojo wa Saibōgu), literally "My Girlfriend is a Cyborg". I saw the movie a couple of years ago on a flight back from Japan and simply loved it. Whenever you have 120 minutes to sit back and enjoy a good movie, watch this great story here:

Chapter 5: Social Media and the Voice of the Customer - Part 2 - The SLOPE Model: Capitalizing on Social Media

Highlights made by Sebastiano Mereu from The Social Media Management Handbook ISBN 978-0-470-65124-7 written by Nick Smith & Robert Wollan with Catherine Zhou.

Content:
- Social Voice of the Customer:
1. Synchronize
2. Listen and Learn
3. Optimize and Operationalize
4. Personalize and Propagate
5. Expectations and Execution

Visit MyNameIsGeek.com for more resources.

Highlights made by Sebastiano Mereu from The Social Media Management Handbook ISBN 978-0-470-65124-7 written by Nick Smith & Robert Wollan with Catherine Zhou.

Content:
- Shift from a Product-centric to a Customer-centric World
- New Ways to Listen to the Voice of the Customer
- Key Hurdles to Using Social Media to Understand the Voice of the Customer

Visit MyNameIsGeek.com for more resources.

Linear Model of Communication (Module 2 - part 1)

One-step Model, Two-step Flow, Word-of-Mouth (Module 2 - part 2)

Process of Adoption (Module 2 - part 3)

Today was one of those 'gotta reorganize the house and through away stuff I don't use'-days, and I came across this legendary Seth Godin action figure I bought a few years back, when I discovered Seth's books. Btw, this is a keeper ;)

Here you are my 81st video on my «the sebi next door» YouTube channel and my 2nd video with a drum track by the great Cobus Potgieter, aka deedlebag on YouTube. The lyrics of this parody are dedicated to all «The Big Bang Theory» fans. Sheldon rocks ...I'M BATMAN!

Pumpkins are not only one of my favorite vegetables when it comes to culinary awesomeness, I find them to be beautiful in any kind of shape and color. My wife Aya prefers to use the *ebisu* pumpkin for cooking, because they seem to be particularly sweet. And I like having a *butternut* pumpkin sitting around in our kitchen, because its shape always reminds me of Barbapapa. Thumbs up for pumpkins!

This picture was taken at the farm of Family Studer in Boningen, Kanton of Solothurn, Switzerland. Every year before Halloween they arrange their pumpkins in a very nice way.