Remarkable. Innovative. Authentic. Geeky. Cool. Namics.
First of all, a big Thank You! to Namics for choosing my Japanese word description of their brand as one of the three winners, and for giving me a personalized T-shirt with that very description. If you wonder what I entered:
斬新。改新。信頼性。オタク。すごい。ナミックス。
Remarkable. Innovative. Authentic. Geeky. Cool. Namics.
You might wonder, 'Why is Sebi so excited to get a Namics T-shirt? Isn't he providing free advertising space on his chest for the company?' Well, yes. Definitely. But what about you wearing a D&G belt? Or a GAP sweater? And what about Nike's Swoosh or Adidas' stripes on your shoes? Ain't that the same? Sure it is.
A Namics branded T-shirt gives me something that a T-shirt one can regularly buy in a shop doesn't. Not many people will have one. When I was working for Apple as a Solution Consultant, I wore those cool black shirts with a white Apple logo on the chest. Every single day at least two customers asked me, where they can get a shirt like mine. After telling them that the shirts were not for sale, certain 'fans' even offered quite some money to get them from me outside of the store. And why was that? Because they wanted a branded shirt from a company they think is fashionable and worth being related to.
And that is exactly why I cannot wait to wear my personalized Namics T-shirt.
